I picked up a copy of ‘The Hangover Handbook – 101 Cures
For Humanity’s Oldest Malady’… not just in case I have
some holiday cheer… but to get some awesome ideas for
2007 marketing promotions.
There is a solid chapter of 101 ways to cure that
hangover… as well as some hilarious chapters on:
Boozer’s Eye Chart, Great Drunks of History, I bet you
don’t know this… The pub survivors guide
And the chapter that EVERY marketer should have on their
book shelf…
‘The Boozers calendar – 366 amazing, fun, bizarre, offbeat,
odd, unusual, weird, staggering, stupendous, delightful,
true and invented reasons to have a drink every day of the
year’
A mouthful to say the least (and yes, pun intended)
Think about all the different ways you could build
marketing promotions around days like:
March 22, 1766 – Explorer James Green Eaten by Cannibals,
March 7 – Lassies Birthday, June 1 – Marilyn Monroe’s
birthday, June 13 – Alexander the Great dies from over
eating in 323 BC, August 16, 1848 – Worlds first department
store opens, October 5, 1872 – Picture postcard introduced
Yes, these are abstract – and bizarre – that’s the whole
point!
Creating special promotions is a fabulous way to create
cash flow surges in your business.
Dan Kennedy made January ‘copywriters month’ and has
special promotions around his copy related products.
I have run Stampede Specials, Playhouse profits – and some
other (very) strange ones as well.
What’s interesting though – they always were some of my
best promotions.
And they will be for you too.
Grab yourself some strange books of lists… and create
some even stranger promotions for 2007.
I’m willing to bet you WILL get great results – and a
completely different outlook on marketing events.
One thing I will note to you right now: Using bizarre and
unusual themes in your marketing WILL results in greater
sales. It will also result in more complaints… which is a
VERY good thing.
You see, most business owners worry more about pleasing
everybody, than they do about pleasing only those who
matter (the ones who actually buy from you again and again).
When you start using more of these kind of marketing
techniques – you will see more complaints – but you will
also see higher sales numbers – and more devoted clients
that buy repeatedly from you.
Look at Howard Stern… love him or hate him… he IS
controversial.
You know what’s even more interesting?
When they surveyed his listeners – a large percentage of
people seriously dislike him – but they can’t stop
listening to him. They want to know what he will say or do
next – and are willing to PAY MONEY to find out what’s next
(despite it being negative – it is something they talk
about).
When you use unusual techniques in your marketing – your
clients WILL follow you closely and they will want to hear
more from you. And the more you promote to them (using
these techniques), the more they will buy.
It works nearly every time!
Try it, I’ll bet you like the results.
—————————————————-
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. He is a very
sought after marketer and advertising specialist who has
helped launch some of the world’s most profitable marketing
systems. For more info visit White’s site at
http://www.SmallBusinessCopywriter.com or sign up for his
Free Cash Flow Surge Newsletter at
http://www.CashFlowSurges.com
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