Selling In A Recession – Why Some People Are Going To Crash And Others Are Going To Fly!
Over the last few months there has been a lot of talk of recession. Wherever you look and whatever you read, ever since the American subprime crisis, talk of a recession seems to be bombarding us from every possible media. Every expert there is seems to have something to say about whether there will or whether there won’t be a serious recession and if there is, how long will it last and just how severe will it be?
If there is a serious recession, learning how to keep on selling in a recession will be vital. Sales training might well be the key.
I have worked with many clients who have weathered recessions, grown their businesses through recessions and even set up and started successful businesses in recessions. Now is not the time to be panicking. Now is the time to be checking your sales activities, sharpening your sales training activities and applying solid sales principles.
1. Believe you can and stay positive!
One of the problems with all of this talk about recession is that once people believe there is going to be a recession they start to feel negative about their prospects. The nature of belief is such that people only tend to see what they believe rather than believing what they see. Once you believe that there is going to be a recession you tend to only notice articles, comments and statistics that support your beliefs.
What’s more, your negative beliefs quickly affect your outlook and the way that you feel about your business prospects. Think about it for a second… If you thought 2008 was going to be a great year for business, your best year yet; how would you feel? Conversely, if you thought 2008 was going to see a major recession and that it was going to hit you and your business hard; how would you feel?
