Why We Get Inconsistent Marketing Results
What motivates you to market your business…the REAL motivation? Is it fear of not having enough money? Imagining the ripple effect of helping your clients live more authentic, vibrant lives? Looking at the photograph of an aunt who swore you’d never amount to anything?
All potent enough motivators, for sure.
What’s interesting to notice is whether your motivation is going toward or going away energy. That’s because when we are motivated away from something, the results we get tend to be erratic; when we are motivated toward, we get consistent, escalating results. Let me explain with two examples:
Leandra Leandra doesn’t like marketing and self-promotion, but she has to bring in a certain amount of money each month from her private therapeutic practice for teens. So each month, she trudges off to networking meetings and puts up a new article on her website. Some months, she gets a lot of response; other months, nary a call.
