How just a little creativity can make the ideas pop and the profits sing!
One of the biggest problems for most people is how to get
customers in the door (or to place an order).
You can run sales. You can run lead generation ads (which I
highly recommend you do anyhow – one of my ads pulls in
30-50 new fresh leads every 2 weeks) You can run ads
And, you can run very unusual contests that get your
customers involved in a fun way. Let’s say you operate a
Laundromat. You know that when you get a client, and they
return 3 times for have clothes done, they will stick with
you for years. So the key is to get lots of new clients,
and to keep them coming back.
So you run a contest and advertising it in the local papers.
Ugly Clothing Wins You Free Dry-cleaning
Admit it. There have been times in the past where your
favorite shirt, blouse, or dress wasn’t so popular among
your friends and family. What seems beautiful to you – not
so to others.
Bring in your ugliest piece of clothing (no matter how
pretty YOU think it is) – and we will dry-clean 2 of your
items for FREE!
Plus, your ugly clothing will be entered into the Beat it
With And Ugly Stick contest, to be judged June 24, 2007.
If you win the contest – you will receive free dry-cleaning
of one garment per week for an entire year!
Details:
Now, is this unusual? Yes! Don’t most people own a piece of
clothing that would fit the bill? Yes. Would you get people
in to take you up on this? And when they show up to enter
the contest, would they be in a good mood?
Of course!
You will get a large number of new customers from this –
only one of them wins the dry-cleaning for a year (at very
little cost to you – especially compared to the revenues
you will earn from all the others who start using your
service).
How do you get a one time contest applicant to become a
repeat buyer?
More enticements and more contests!
Promotions involving the customers information (bring in
your photos, your kids report card, your report card, your
scrap book, your funniest photo, your scariest photo, your
best story, your best joke).
Mix them up – test which ones work best for your business
and client demographics.
People love originality (mainly because there is so little
of it in business today)… and they will reward you with
their business.
Once you get them in – get their name, email, and mailing
address – and USE IT! Mail them regular postcards and
offers for your newest offers.
Offer a yearly platinum “Dirty Laundry” program – where
they get XX number of items per month dry-cleaned for a
monthly fee of $XX. Plus a few bonus goodies thrown in.
Plus a monthly prize for monthly referrals. Plus – plus –
plus.
Seriously, this does not have to be difficult and YES you
can make it fit your business. Being creative and unusual
is one of the fastest ways to generate buzz and pull in a
bunch of new clients.
Success can be very easy when you try new things.
—————————————————-
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. If you’re an
entrepreneur in need of quick cash flow surges – here is
the quick-hit solution to put money in your bank…. The Wild
West Wealth Summit! Make sure you visit
http://www.WildWestWealth.com or sign up for the Free Cash
Flow Surge Newsletter at http://www.CashFlowSurges.com
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