How Top Event and Meeting Professionals Increase Profits!

Success as an event and meeting professional has never been
more challenging, due to increasing competition and higher
demands to meet business objectives.

Personal pressures are equally daunting. Long,
stress-filled hours at work can strain commitments to
family and health.

If you feel a little overwhelmed, you’re not alone. Merely
projecting a veneer of confidence isn’t an option. So what
can you do?

The best kept “secret” to success revealed by successful
business professionals

Despite demanding circumstances some event and meeting
professionals achieve results that others don’t, no matter
how hard they try. What is their secret?

Two words: Business Coaching.

Top event and meeting professionals understand and
appreciate the value of hiring an experienced and objective
guide to reach the next milestone of success – someone to
help them make the connection to what matters most to them
in the heat of the moment – someone with the skills and
experience needed to enhance their own performance.

But despite business coaching’s proven track record of
success, some people resist using a coach themselves. Their
resistance or skepticism is often rooted in misconceptions
about what business coaching is all about. The most common
myths I hear about coaching include:

* Coaching is for people who can’t do it alone
* Coaching will make me appear inadequate to my peers or
team
* Coaching is a punitive measure for under-performers
* Coaching is too much like counseling
* Coaching is time-consuming
* Coaching is expensive

While these are all valid concerns, this report will reveal
that business coaching remains one of the biggest secrets
of successful business people. The Return on Investment
(ROI) from hiring a coach warrants serious consideration.

Coaching yields average ROI between 500-600%

A recent study on the impact of executive coaching by
Manchester Inc. concluded the average ROI on coaching was
5.7 times the investment made. That factor alone could
result in over $100,000 according to those who estimated
the monetary value.

Key business benefits attributed to coaching in this study
included:

* Improved productivity (reported by 53%)
* Enhanced quality (48%)
* Superior organizational strength (48%)
* Streamlined customer service (39%)
* Reduced customer complaints (34%)
* Increased executive retention – those who received
coaching (32%)
* Reduced operational costs (23%)

Executives also reported intangible improvements in:

* Working relationships with direct reports (77%)
* Working relationships with immediate supervisors (71%)
* Teamwork (67%)
* Working relationships with peers (63%)
* Job satisfaction (61%)
* Conflict reduction (52%)
* Organizational commitment (44%)
* Working relationships with clients (37%)

The improvement to business profits as a result of coaching
was reported at a whopping 22%. What would a 22%
improvement in net profit mean to you and your organization
this year? That’s the bottom line for many in the event and
meeting planning business.

How coaching enhances clarity, capabilities and confidence

A business coach brings three important things to the
relationship:

1. Tools
The broad business experience of a coach enables them to
bring realistic methods for creating solutions, strategies,
and goals. These tools provide “just in time” learning in a
business landscape that changes quickly.

2. Structure
Coaching is a very action-oriented process. Together, both
coach and professional uncover the action steps that will
move the professional forward towards their goals. But it
is the professional who will perform almost all of the
steps themselves.

3. Support
Coaching provides you with knowledgeable support and
encouragement and a new way of looking at things when you,
a professional, need it.

Imagine a place where unbelievable achievement is the norm.
This is where the hearts and minds of some event and
meeting professionals are. Whether you have a specific
issue you need to resolve or a goal that seems
unattainable, coaching creates a clear connection between
where you are today and where you want to be.

Why not invest in the business tool that’s been proven to
deliver a dramatic ROI for you, your company, and your
personal satisfaction. What’s holding you back? Isn’t it
time you found out?

—————————————————-
Erika Trimble is a business coach and entrepreneur. She
founded the Event & Meeting Planners Business Association
to create profitable and rewarding business outcomes for
event & meeting professionals. Membership in EPBA is
designed to offer you strategies, tools, and resources you
need to be successful. Visit
http://www.EventPlannersBusinessAssociation.com for your
free Special Report, Five Secrets of Highly Effective Event
& Meeting Planners.