Ever wondered how to get your business card pulling in
leads really fast? Here’s a couple of tested and proven
tips you must know.
It’s interesting…why do people want to SPLASH THEIR NAME
across the top of their business card?
The answer is simple…ego.
You should treat your business card as a mini advertising
billboard…and most certainly have an ATTENTION GRABBING
headline on the card! Imagine this….
Imagine if a company hired out on of those huge billboards
on the side on the road, and put the name of the person who
owned the business across the top of the billboard? EG. Do
you really think that people are going to want to read
anymore of what the billboard has to say? Lets say you
owned a business card printing service , and your name is
J. Smith … would your roadside billboard look better if
it said “1000 Free Business Cards if You Call and Mention
this Billboard”, or would you think “J.Smith” would attract
more sets of eyes?
So why not put a nice BOLD headline that gets attention
onto your business cards as well? Let me give you another
example as to why a headline is important.
EG. Picture yourself reading through a newspaper, don’t you
normally look for a headline, or sub-headline that catches
your eye? How about if you read through, and all the
headlines you read where the authors names who wrote the
article??? Now that would be one BORING experience!
I’m sure you get my message now. Just take the time to
think about what your product or service is…then do
this……. Put yourself in the buyers shoes! If you were
interested in the product that your selling, what would you
want to know?
EG. If your selling advertising … should you have
“J.Smith Advertising” in the headline, or should you have
“Cost Effective Advertising That Will Pull Leads Like
Crazy!” Obvious which one’s a better headline right?
Here’s another tip that you should be VERY careful NOT to
do…
Tell me, which of these two headlines do you think worked
best for a steakhouse restaurant…
1) “Great Steaks, Half the Price”
2) ” Ladies, Watch Your Man’s Face Light Up When He Bites
Into One of Our Juicy Steaks!”
Answer: #1. Why? Because you just knocked out half of your
audience by addressing the headlines to ‘Ladies’. Mmmmm…
So there are techniques that are sure to bring you more
customers in less time.
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Dean Cowley is considered to one of the best in the world
when it comes to stretching your advertising dollar to the
maximum. Dean has spoken to 1000′s of business owners
around the world about marketing, and effective advertising
using business cards, and business card displays. If you
would like to learn alittle more about how to generate cash
flow from your business cards, you can go to
http://www.businesscarddisplays.info
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