What began as just an ordinary night out with friends
turned into a lesson in business building and
self-motivation. You see when I started my own business
working from home I was naturally a bit wary. I’d never had
my own business before. I was the typical person who had a
job and put up with it. But that had changed and now I did
what I wanted to do. A new life was beginning.
The trouble was even though I knew what I was doing,
actually explaining it to other people was difficult. A
business publishing and marketing information products was
just right for me. But getting people to understand what I
did was the hard part. So usually I just didn’t bother. I
just got on with it quietly and enjoyed every moment.
But two conversations that night were to change all that
and now I take every opportunity I get to talk about my
business.
First I happened to meet an old colleague who I hadn’t seen
or spoken to for over eighteen months. He was the Training
Manager at a company I used to work for. The subject
naturally got around to work and to what I was now doing.
I explained as best I could my business and soon the
questions were being fired at me. But then came the comment
that made me realise I should really talk about it an awful
lot more.
“Well remember me when you’re developing products. You know
I can talk about anything!”
That’s right! My old friend had offered his services to
help my business. We went on to talk about possible
training niches and all of a sudden new product ideas were
coming to mind. He happens to be a very good trainer and a
very good presenter and public speaker. I quickly decided I
would certainly be talking to him in the future about joint
ventures.
We went our separate ways but I had a new spring in my step.
I then met up with my usual circle of friends and expected
the usual conversations about sport and music, our
favourite topics.
But no! I was asked how the new business was going. And
then I was asked by one friend what exactly it was I did.
Previously I might have quickly glossed over the subject
but not now.
In fact I then spent at least half an hour explaining it
all. I went right the way through how I identified a niche
market, including explaining what a niche market actually
is. I told him about how to research and develop the
product and then how to create it. I had to explain what
digital products were and how they were sold.
Well, not only was he interested but he started coming up
with all sorts of product ideas. In fact he said he was so
excited by it that he would have trouble sleeping that
night. I gave him a couple of ideas for products that he
might be able to create or at least do so in a joint
venture with me.
It really was amazing. I was buzzing and felt really
motivated to get on with building my business. The simple
process of talking to people and telling them what I do had
given me renewed enthusiasm.
But the point of relating all this is that if you do the
same you will be surprised at where it will take you. New
doors will be open to you and opportunities and ideas you
never imagined will present themselves to you.
Just take on board these key points:
• Take every opportunity to talk about your business.
• Be patient and be prepared to explain things and answer
questions.
• Ask plenty of questions about your friends’ and
acquaintances’ interests, hobbies, and jobs. Product ideas
are bound to come out.
• Offer to show them how they could create a product. If
they are interested then work on it together.
• Be confident and be proud of your business.
• When success comes be willing to share it.
Starting out in business is never easy. But the vital thing
I learned on my night out was that if you talk to people
about what you do you really will gain a great deal. Your
confidence will soar and your motivation to go out and
achieve your goals will be boosted to new heights.
I’m now building a successful business and you can too.
—————————————————-
Tony Hall has vast experience in business and personal
development. He runs his own business providing advice to
business owners and individuals. To learn more about
building your own successful business visit the website at
http://www.howtobuildasuccessfulbusiness.com
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