Candidates: Memorable or Forgettable? 4 Steps to Winning Elections

Personal Branding Expert Maggie Jessup Addresses Washington Republicans

Vancouver, Wash. (Vocus/PRWEB ) January 17, 2010 — Visible candidates with powerful brands win elections, counseled author Maggie Jessup, a publicist and personal branding expert, who keynoted Thursday’s dinner for prominent Washington Republicans. Candidates, committee people, and party supporters listened raptly as Jessup described the new playing field where candidate branding rather than party affiliation is what wins voter interest and support.

According to Jessup winning candidates follow four steps:

1st - Candidates must first build a personal brand based on their community and business activities, not their politics. “America’s leading voices all have a personal platform that describes who they are and what they believe in” said Jessup. “Voters know them from their non-political actions, their speaking engagements, their books, articles, and involvement with industry or cause-based organizations.” A powerful brand can then select their party affiliation when it’s time to announce their candidacy. Read more