This week we are looking at email marketing tools for small and medium businesses. To begin with, we have to understand what email newsletter marketing is and how it’s incorporated into your marketing plan.

What is email newsletter marketing?

Email newsletter marketing is one of the most cost effective ways to reach prospects and convert more sales for your products and services. Email newsletter marketing is the process of sending out a formatted email to your contact list using a service from company’s such as aWeber, Constant Contact, or VerticalResponse.

Why choose email newsletter marketing?

Here are some stats from the EmailStatsCenter.com:

62% of marketing executives surveyed say that email newsletters are tactics that are a part of their 2009 marketing strategy. - Datran Media “3rd Annual Marketing & Media Survey Results” (2008)

24%% of marketers rated Sending one newsletter to customers and another to prospects tests “very effective”. - MarketingSherpa “2009 Email Marketing Benchmark Guide” (Oct 2008)

49% of email marketers said their newsletter routinely justified themselves. - MarketingSherpa “Email Marketing Benchmark Guide 2008″ (2008)

How do you acquire email address for your newsletter marketing?

Typically, you will acquire email addresses for your newsletter marketing from your website. You want to collect these email addresses from people that are already interested in your business, your products, or your services. Online consumers specifically like newsletters that have discounts or special deals in them.

Once you choose your email marketing partner, you will be able to start collecting emails on your website and connecting with those potential customers or current customers to increase your sales.

Email Newsletter Marketing