Email Newsletter Marketing

This week we are looking at email marketing tools for small and medium businesses. To begin with, we have to understand what email newsletter marketing is and how it’s incorporated into your marketing plan.

What is email newsletter marketing?

Email newsletter marketing is one of the most cost effective ways to reach prospects and convert more sales for your products and services. Email newsletter marketing is the process of sending out a formatted email to your contact list using a service from company’s such as aWeber, Constant Contact, or VerticalResponse.

Why choose email newsletter marketing?

Here are some stats from the EmailStatsCenter.com:

62% of marketing executives surveyed say that email newsletters are tactics that are a part of their 2009 marketing strategy. - Datran Media “3rd Annual Marketing & Media Survey Results” (2008)

24%% of marketers rated Sending one newsletter to customers and another to prospects tests “very effective”. - MarketingSherpa “2009 Email Marketing Benchmark Guide” (Oct 2008)

49% of email marketers said their newsletter routinely justified themselves. - MarketingSherpa “Email Marketing Benchmark Guide 2008″ (2008)

How do you acquire email address for your newsletter marketing?

Typically, you will acquire email addresses for your newsletter marketing from your website. You want to collect these email addresses from people that are already interested in your business, your products, or your services. Online consumers specifically like newsletters that have discounts or special deals in them.

Once you choose your email marketing partner, you will be able to start collecting emails on your website and connecting with those potential customers or current customers to increase your sales.

Email Marketing Tools for Small and Medium Businesses

Email marketing is one of the most cost effective ways to reach customers and convert more sales for your products and services.

Many companies don’t know how to effectively market to their email list. This is why there are many email marketing tools that you can use to make the job easier and more effective.

Over the next week we’re going to look at the different email marketing tools that you can use to increase your success in email marketing:

Using Newsletters as a Email Marketing Tools

What’s a newsletter? How do you get informative newsletters out to your customers and potential customers that they’ll want to read and share with their friends? What is email newsletter marketing?

Autoresponders as a Email Marketing Tools

What’s an email autoresponder? How do you set up an autoresponder so when someone signs up to be on your mailing list they receive an immediate email from you? Can you offer free ebooks or other information with an autoresponder?

Website Sign Up Forms as a Email Marketing Tools

What do your sign up forms look like? Are there methods to increasing your signups with different types of web forms? Where on your website do you put your sign up form to collect email addresses?

Web Analytics as an Email Marketing Tools

How many people receive your newsletter? How many of them open up the newsletter once it’s in their inbox? What links ae they clicking on within your newsletter? You can find this out with email web analytics for your newsletter marketing.

These are all the different types of email marketing tools and email marketing solutions that you can use to turn your email marketing into a success. We will go over these tools this week so you can start to collect more email addresses and sending out valuable information to your list so you can sell more of your products and services.

Abandon Projects, Move People Around

It’s now 2010 and if you haven’t already, it’s time to refocus your companies growth and maturity for the coming year.

There are probably dozens of projects left over from last year. It’s time to dump the projects that aren’t going to pan out and put those resources into other projects that will meet company goals.

Too often, leaders will hold on to old projects because they’ve become attached too them and believe that they can succeed. However, this keeps valuable resources on the project and can hurt moral and profits down the road.

Successful leaders are the ones that can eliminate dead projects and focus on new ones by reorganizing resources.

How Positive Psychology Can Increase Your Business

Positive Psychology is an area of psychology that focuses on positive thinking and happiness and how they correlate with an individual. It has been around just over 10 years and a lot of research has gone into the factors that can increase a persons happiness.

Companies that install ideas from Positive Psychology are finding an increase in employee happiness which has helped increase their bottom line.

It’s no surprise that the happier your employees are, the more productive they will be.

This is something that needs to be instilled at the DNA level of an organization.

I set up a website at Mersio Center that talks about Positive Psychology with the most current research being conducted and trends in the field.

Negotiating Executive Incentive Compensation Packages

Any successful organization will have already reviewed what type of compensation packages they can give out and have a deep knowledge of executive compensation from sources such as Effective Executive Compensation: Creating a Total Rewards Strategy for Executives.

An executive position is a high profile position within a company and most businesses will go above and beyond to bring in successful talent to increase the businesses profit or decrease it’s bottom line.

When negotiating executive incentive compensation packages it’s important to align your needs and desires with what the company can afford.

Some of the more common compensation packages are incentive based. These incentives can be from any sort of goals that you and the company put together.

The reason that an incentive compensation package is important to an executive is because he will get what they put in. If the company takes off and has record profits, that executive will get his share of the revenue generated. On the other hand, if things don’t turn out the way they were meant to, the company will not have to shell out tons of money for goals that weren’t reached.

When the offer comes to the table, you may or may not be pleased with what is offered. Even if you are happy with the package, it may not be laid out how you’d like it. Whatever the case, you may have room to negotiate different terms or add perks that weren’t in the original package.

Just like any other negotiation, it may end at any moment. So try to get the items you want in your package, but know what you can let go of or leave off the table altogether.