What are email analytics? This is the data you receive for your email or newsletter marketing. Analytics answer certain questions like how many people received your email? How many people opened up your newsletter? How many people clicked on your offer and purchased your product or service you were promoting in your newsletter?
This data can become very valuable because it will allow you to analyze the data you’ve collected and change your headline or promotions in future email newsletters to convert more people into customers.
For example, a best practice that email marketers will use is A/B testing the email subject to see which one will be opened by more people. The content of the two emails are identical except the headline of the email which the end user will see when it’s in their inbox. Which headline will more people open “Buy today at a reduced price” or “Save more money today only”.
I have my guess which one people will open more, but when you conduct an A/B test, you use data to make future business decisions for you.
When deciding which email newsletter provider you choose from business such as aWeber, Constant Contact, or VerticalResponse you’ll want to see what type of analytics they provide and which data points will be most important to your business.
This ends our week in exploring email newsletter marketing for small and medium businesses. If you have any future questions, please leave comments below. Otherwise, here’s to your successful email newsletter marketing in the future.
Use analytics to monitor your email newsletters for success
Comments on this entry are closed.