A truly successful business coaching practice is one that achieves a triangulation of wins; for the coach, the partner and the client. The partnership of these individuals should promote win-win situations for each other.
The win triangulation springs from the capacity of a coach to influence a partner. He should be able to convince the partner to invite his client to avail of the services of the coach. Once the partner realizes the value of the coaching program offered by the coach and then convinces a client to avail of such coaching, then the process begins. The partner should convince his client that the said coach will be able to offer the services that the client needs which can’t be directly provided by the partner.
With the said partnership, you win with an increase in the number of coaching clients without having to spend for advertising fees. The partner, on the other hand, gets to split up the commission with you by referring his clients to you. The client benefits with reduced business risks and costs while experiencing increase in sales.
The Basics of Business Coaching
The basics of business coaching involve 7 steps that must be followed to create a win triangulation, and they are as follows:
- Create a list of possible partners who may have clients that are interested and in need of your services.
- Strategize various ways that a 3-way triangulation can be implemented.
- Meet up with possible partners and present your proposal for a 3-way triangulation that will suit everyone.
- Agree on what each party must deliver in the new business coaching practice you want to present to their clients.
- Launch your partnership through webinars, conference calls, direct mails or product launch.
- Strategize on how you can follow up leads interested in your coaching services.
- Keep track of your progress which you should present to your partner to update him of the status of your partnership. This will also speed up commission splitting.
Higher Level Business Coaching Practice
Once you have your coaching clients from the partnership you established, create a coaching program with the business of the partner in mind. Supply what their clients need and want from the perspective of your partner to really cater to his client’s needs.
Jeffrey T. Sooey
CEO, JTS Advisors
Founder, Coaches Training Blog community
Helps new and developing coaches with coaching skills and client acquisition by training and mentoring them in good coaching, sales, and marketing best practices.
Works with employers on eliminating hiring mistakes and implementing best practices in hiring employees commensurate with the job attributes.
Partners with executives on growing business and working with employees by combining forces, clarifying goals and articulating strategic plans
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