Thanks Damon & CEO Consultant
Featured post by Brock Henderson, Marketing Consultant
I want to sincerely thank Damon Clifford for inviting me to be a part of CEO Consultant as a Marketing Guru.
This initial post is to introduce myself so you can get a sense of my background and writing style. I tend to write in the same fashion as I consult … as if I am talking with a friend and explaining something to them.
Some people have criticised me for this, and have indicated I should be more dictitorial in my consulting style and more obtuse in my writing.
(This was by a book publisher who thought my writing style was too direct, informal, casual . . . and apparently informative. Seems I got to the point to quick.)
Well, I can’t be something I’m not and most people seem to like my more informal and informative style — so until someone can convince me it isn’t effective I’ll stay the way I am.
With over 25 years of marketing experience I am a frequent writer on marketing and business topics for ISP Planet as well as others. In addition I give seminars on a variety of business and marketing topics, such as “Guerilla Marketing”, “Selling for the Non-Salesperson”, and “5 Marketing Techniques that Work and One that Doesn’t”.
Just recently, (like 2 days ago), I was asked to serve as the Director of Marketing for www.aaserviceproviders.org, a trade organization for the Internet Service Provider (ISP) industry.
For the past several years most of my consulting has been for technology firms and ISPs. Additionally, I have taught a variety of business and marketing courses at a local University.
This blog is here to help you, and so I want to invite you to tell me what marketing (and/or business) subjects you would like me to write about.
I’m looking forward to assisting you here in any way I can.
- Brock
