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Consultant: A professional who provides expert advice in a particular area of expertise.
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What if you need some other professional help? Here are some steps to hire the right consultant for your business:
Step #1: Understand the Process
Hiring,
whether it is for a permanent placement, or for a short-term project, is, like
anything else in business, a process. By first understanding the process, you
can easily maximize the results that you get from hiring a business
consultant.
Step #2: Set Your Goals
The first step in the
process is to set the goals you are trying to achieve. . Hiring a management
consultant to "fix your revenue problem" isn't going to be productive. However,
if you need help in identifying the goals or prioritizing them, perhaps hiring
a consultant to help you set your goals is a good thing to do. Maybe this needs
to be your goal. Are you trying to increase sales, increase visibility, or
understand the legal labyrinth of personnel laws? Be able to state clearly and
concisely what you need to do before you start your search.
Step
#3: Start the Search
How do you find the type of consultant that you
need? Probably the best way, according to many in the high tech industry who
have hired consultants, is to go by referral basis. Do you know someone who has
had similar business challenges and hired a consultant to help solve them? If
you can't find referrals, look in the yellow pages under Consultants - Referral
Services. For example, the Society of Professional Consultants offers a no cost
referral service that can supply highly skilled professionals from their ninety
members in Massachusetts with just one phone call. Many other organizations
offer similar referral services, as a service to their members.
Step #4: Screen the Candidates
Hiring a consultant is similar, in
many ways, to hiring an employee. However, you incur much less risk when hiring
a consultant, because, in the worst case, you have a temporary, project-based
relationship, that may meet, exceed, or, in some cases, not meet your
expectations. In the best case, you gain a valuable business advisor who can be
your ally for many years, and return, many times over and above, in insightful
strategy, increased revenues, decreased costs, or improved operations, what you
pay for the consulting.
Look for qualifications from a consultant just
like you review a prospective new hire's resume. A qualified consultant will
have an in-depth backgrounder. Read it, ask questions. What has the consultant
accomplished for other clients. How, when, and in what time frame? What is his
or her level of expertise with particular subject areas? What is their work
style? Do they work alone or with partners? If the latter, find out about the
other professionals with whom they work. Would you feel equally comfortable
with their partners or only with the one consultant?
You will probably
gain the most from the relationship if you hire a consultant who is familiar
with your industry. You want someone who understands the challenges that you
face on a day-to-day basis. For example, if you are in a high technology
sector, hire a consultant who works primarily in high-tech, not in the food and
beverage industry. Although it sounds trite, if a consultant you hire has
worked in your industry for years, not only will they require less time to
learn about your industry, they will also have valuable contacts that you may
need. You can't put a price on the value of people knowing other people. One of
my clients once had an offer to sell their company to the founders of one the
largest software companies in the world. I had worked for the prospective
buyers in the 1980's, knew them well, and was able to offer advice to my client
during the negotiations.
Step #5: Make a Choice
When you
find a consultant with the right qualifications, and the personality to
confront the tasks at hand, ask for a proposal. I try to discourage prospective
clients from bidding out jobs to too many consultants. I don't know of any
reputable consultants who want to get into a bidding war with other
consultants. Highly skilled consultants are not going to significantly
over-price or under-price their services. They are going to ask a fair price
for a set of tasks and deliverables, and can generally work within a client's
budget to achieve a defined set of results. The range is wide, and consultants
may work on an hourly, per diem basis or project basis. Many will price the
work to accommodate client needs.
Step #6: Set Well Defined Project
Plans
If you've chosen a skilled consultant, you will know right away
from their proposal or letter of intent. It will clearly delineate the agreed
upon project or set of tasks and the intended results. The pricing will be
clearly stated. The proposal may be as brief as one page or many pages in
length, but there should be no doubt in your mind that you both understand what
the task at hand involves. Then, work to the best of your ability to help the
consultant who you have hired succeed. Provide them with time and information
that they need to know about your business, and you will reap the benefits of a
great business relationship!
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